I am Danijel,
your UX guy.

I have been designing interaction concepts
and thought-out experiences for 12 years,
focusing in the last 5 years on automotive.

This is my portfolio, look around or let's talk!

  • Lead UX designer for Infotainment for Sono Motors Gmbh
  • 3 years designing for BMW at IXDS GmbH in München
  • Wide design skills and experience
  • Established work ethics and business aptitude
  • 5 years experience in freelancing
  • Masters in Economics, Business informatics

My core skills are biased towards early cycle of product development.


Practical User research, understanding business, product and the value of UX


UX concept development, low-fi wireframes and pragmatic prototyping


Designing the interaction model, hi-fi wireframes, information architecture

However, I have a wide range of design skills and multitude of experiences in diverse industries, platforms and design challenges.

Sono Motors: UX concept design for CID and Instrument cluster, including steering wheel buttons

Rolls Royce and BMW: Making animations for in-car experience prototypes using LEDs and materials

BMW: building car experience prototypes including multiple modalities: speech, touch, gestures, haptics and sound.

BSH: Delivering technical documentation and design assets for oven touch screen interface.

KTM: UI redesign, optimisation and delivery for production of motorbike dashboard

AVL Ditest: touchscreen UX for a car air conditioning service machines

Visionect: Designing a UX concept for a bus station based on e-paper technology

Freelance: Designing complete UX flows and architectures for numerous websites and apps; advising startups on UX

Outfit7: Running usability testing and UX improvements for games on mobile devices.

I am profficient in using all most known UX/UI design tools

Adobe Creative Suite



ProtoPie Connect

Atlassian management tools

I am a creative, people-person, tech geek, super passionate about how people interact with products.


  • Outstanding analytical thinking and problem-solving capabilities
  • Enjoy learning new industries and complex domains
  • UX geek: deeply interested in technology and novel interaction patterns
  • People person: great people skills and ability to make friends everywhere I go


  • Deep knowledge in design thinking methods, a strong advocate of user-centered principles
  • Professional knowledge of Sketch, Figma and all Adobe suite
  • Coding knowledge and ability to create protoypes fast

Latest Projects

Instrument Cluster concept

Work closely with stakeholders to prototype and define the UX

Identify key visual elements with the potential to deliver product value

Deliver a number of lo-fi wireframes, Figma and ProtoPie prototypes and finally high fidelity wireframes

Produce design documentation in Confluence

Client: Sono Motors

Tasks: Final UX concept

Outputs: Prototypes, Lo-fi, Hi-fi wireframes, documentation

Light animations in cars

Rolls Royce and BMW, 2020, 2021

Speech and remote control in cars

BMW 2019

Smartphone and modalities in cars

BMW 2018

KTM Duke 790 motorbike dashboard redesign

Redesign the LCD dashboard of an KTM Duke 790 model, including the changes suggested by user testing, improvements to information structure, two different driving modes (regular / sport), visual improvements to better fit the design of the motorbike, design according to ISO standards and very limited capabilities of the embedded software.
Produce and deliver assets for the production version.

Client: KTM, Kiska GmbH

Tasks: UI design, UX improvements

Outputs: UI design animated concepts, Assets delivery

Industrial washing machine interface

Krebe-Tippo produces large industrial washing machines. My task was to design the touch-screen interface UX for such a machine and work with the visual designer to deliver final designs.

I insisted on and conducted user research to better understand users and the product. I then delivered a UX concept including flows, information architecture, a clickable dummy and ultimatively hi-fi wireframes for the machine which is in production today.

Client: Krebe-Tippo

Tasks: UX design, User research

Outputs: Concept prototype, Use flow, Information architecture, Clickable prototype

A/C service machine interfaces

This machine is used by mechanics in repair shops to diagnose and fix a car AC system.

The first step was to conduct user research – interviewing actual users at their place of work. To understand the product better we then conducted a workshop with the salespeople.

All this led me to quickly and efficiently produce the first lo-fi user flows and interaction model.

A clickable prototype then enabled good communication with the client and finally hi-fi wireframes and collaboration with the visual designer made sure the UX was being effectively translated into a product.

Read a case study here

Client: AVL Ditest

Tasks: UX design, User research

Outputs: Concept prototype, Use flow, Information architecture, Clickable prototype

Let's talk!

Let me take you through my design process and details about how I work.

+49 152 3873 1289